LA Travel Guide | Behind the Scenes

Spotting LA's Architectural History from the Van: Art Deco to Googie on Wilshire Blvd

2026.09.14·4 min read

When you book a tour with us, the journey begins the moment we pick you up. On our LA City Tour, as we navigate from Koreatown to The Grove and beyond, you're rolling through a living museum of 20th-century design. Wilshire Boulevard, one of our main arteries, is a perfect case study. Instead of just seeing buildings, let's learn how to spot the stories they tell. This is the kind of layered, knowledgeable experience we aim for on all our tours, from city day trips to multi-day adventures like our 2 Night 3 Day Grand Canyon Tour.

1. The Grand Old Dames: Art Deco on Wilshire

From the late 1920s to the early 1940s, Art Deco was the height of glamour. It was all about sleek lines, geometric patterns, and a sense of optimism and speed. As we drive down Wilshire, you can spot these buildings by their distinctive features.

Key Identifiers:

These buildings were statements. They housed banks, department stores, and offices, projecting an image of stability and modern luxury. Spotting them turns a simple boulevard into a timeline of LA's first major growth spurt.

2. The Space-Age Dream: Googie Architecture

If Art Deco looked to the past for glamour, Googie looked to the future for fun. Born in Southern California in the 1940s and peaking in the 50s and 60s, Googie was the architecture of the Atomic Age, the Space Race, and the car culture. It was designed to be seen at speed from the road.

Key Identifiers:

While classic Googie diners are more common on routes like the old Route 66, their influence is felt throughout LA's commercial strips. This style celebrated the everyday, coffee shops, motels, and bowling alleys, making the future feel accessible and exciting.

3. Why We Point This Out: The Parang Tour Philosophy

At Parang Tour, we believe travel is about understanding, not just seeing. That moment when you recognize a style, connect it to a historical period, and see the city as a evolving story, that's the real souvenir. Our founder, Steve, started this company after feeling that disconnect on a large, impersonal tour.

OUR APPROACH Our tours are built on three pillars: small groups (max 12 people), knowledgeable Korean-speaking guides, and itineraries designed for depth, not just checklist speed. Whether you're with us for a day in LA or a week exploring the canyons, we want you to feel the place, not just photograph it.

This approach applies everywhere. On our LA to Las Vegas Day Tour, the landscape tells a story of desert adaptation and engineering marvels. On our Grand Canyon tours, it's about geology and time on a monumental scale. In LA, it's about the layers of human ambition etched into its streets.

4. How to Join a Tour That Sees More

Ready to explore LA with a guide who points out the layers? Our LA City Tour is the perfect introduction.

Feature Details
Price $110.50 per person (discounted from $130.00)
Duration Approx. 9 hours, departing 9-10 AM
Pickup/Drop-off Based in LA Koreatown (other locations require prior confirmation)
Key Stops The Grove, Farmers Market, Santa Monica Pier, Getty Center, Hollywood Sign, Hollywood Walk of Fame, Griffith Observatory
Includes Vehicle & fuel costs, Koreatown pickup/drop-off, bottled water, Korean-speaking guide
Excludes Meals, travel insurance, guide tip ($20 per person), parking fees ($5 per person)

5. Tips for Your Architectural Sightseeing

LA's beauty is in its mix, the historic, the futuristic, the mundane, and the spectacular, all jostling for space under the sun. Seeing it with a knowledgeable guide changes the entire experience.

Source References:

Next steps

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Frequently asked

I'm not staying in Koreatown. Can I still get picked up for the LA City Tour?

The standard pickup and drop-off is based in LA Koreatown. If your accommodation is outside this area, we may arrange a meeting point at HK Market or discuss possible pickup with an additional fee. Please confirm this with us via KakaoTalk before booking to ensure a smooth start.

Is the itinerary the same if I take the tour on a Monday?

On Mondays, the Getty Center and Griffith Observatory are closed. Therefore, we operate on an alternative course that may include other iconic LA spots like the Urban Light exhibit at LACMA. You'll still experience a full day of LA's highlights and architecture.

What exactly is not included in the tour price that I should budget for?

The tour price does not cover meals and personal expenses, travel insurance, a guide tip (suggested $20 per person), and parking fees for certain attractions (a collective $5 per person fee). We clarify all on-site payment items before your booking is confirmed.

What makes Parang Tour different from other tour companies?

We focus on small-group tours with a maximum of 12 people, led by knowledgeable Korean-speaking guides. This allows for a more personal, in-depth experience without the rush and impersonal feel of large bus tours. Our itineraries are designed to help you understand and feel the places you visit, not just see them.

How do I get more details or book a tour?

The best way to get specific answers about pickup, schedules, or tour suitability is to contact us directly on KakaoTalk. You can also check availability and book through our official tour pages linked throughout this post.